About MBC and Action
MBC has set its heart in the Arab world. MBC1 was launched in London in 1991, as the first pan-Arab free-to-air satellite station. And over the past 18 years MBC has added 8 channels, 2 radio stations, a magazine, portal websites and a production house to forge a global media group enriching peoples lives through information, interaction and entertainment. With 165 million viewers, MBC is the largest media and broadcasting group in the middle east.
Few channels have made the industry sit up and take note as much or as quickly as MBC Action, the vibrant high-octane channel crammed with fast-paced drama, excitement and reality shows.
From an initial brief to develop ideas for an online extension of the Action television channel, Craft's commission has expanded to encompass the complete design of actionHa.net, all the sales tools used by the commercial team, promotional web banners and a monthly digital magazine.
Since launch the brand has gone from strength-to-strength, with readership numbers seeing massive increases every month, and the hottest A-list celebrities in the Arab world clamouring to be cover stars on the magazine.