We’re new. We’re different. We’re the future. But why are we different? Well, because MustGetACard.com believe that business shouldn’t just be about making profits. That’s why when you buy one of our greetings cards we’ll ensure that a proportion of the profits of every card sold goes straight to charity.
Craft where approached by MustGetaCard.com to come up with identity/website that appealed to a broad cross-section of society. Craft's first challenge was creating the new brand that felt informative, entertaining, friendly and aesthetically appealing. Iconic Photography become a big part of the MustGetACard.com brand, setting the tone and feel from the outset.
The the site experience takes users through a seamless interactive journey to create their very own personalised card. At the final stage of the user journey they option of choosing from a list of charities to donate too.Using Progressive enhancement a strategy for web design that emphasizes accessibility, semantic HTML markup, and external stylesheet and scripting technologies. Progressive enhancement uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection.